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Stick together with color scheme. Like theme, a color scheme will give your calendar an added consistency to the character. If you want to reflect a bubbly, bright and sunny personality to your brand or perhaps own person, pick bright colors anyone communicate this situation.
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You don't even have to have a product even so. You need those other 3 things and a killer page of copy that makes people want to buy goods. The best approach to do it nowadays is to make a PowerPoint sales letter, use camtasia (pc) or screenflow (mac) to a video of the presentation while you are doing the voiceover.
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